WPTV and WFLX announced today they’re launching a newscast on the FOX affiliate this fall. ‘Fox29 News First at 4’ on weekday afternoons will run half an hour and feature news and weather updates along with viewer-generated content from social media websites. It will be the Palm Beach area’s only 4pm newscast, after WPBF dropped theirs in favor of a talk show, and the first time WFLX will have a newscast outside of the morning and late-evening time slots.
Earlier this year the agreement between WFLX and WPTV got expanded beyond news production, the Fox affiliate move its offices into WPTV’s building and handed over all on-air duties to WPTV leaving them with just a team of people in ad sales.
Who will anchor it? Cashmere and Cake?
Exciting how WPTV revived 4pm news. This will be a hit and get bigger ratings than WPBF, b/c IMO, PTV has nicer talent.
It’ll be good if they have Cashmere & Cake but very boring if it features Michael Williams.