WSVN’s sister station WHDH finally put some video online of their redone morning opens. I think they are very bad and cheap looking when you think of what some people on the 7News design team are capable of.
And orange color? What is this the pumpkin station?
For me personally, the open is uninspiring, boring, dark, orange. Looks like something made in 1995.
Talent bump, which runs after the first commercial break, is better but still orange and iffy. The full screen graphics of the regular rejoin after commercial break with the big 7news logo makes that logo look so out of place. And it would be nice if that 7news logo gets some newer better transition effects than the current spin it does. In my opinion.
All in all this dissapoints, I expected nothing but the best so I’ll give it 3 out of 10 points and big fat D- to whoever came up with the design. And lets hope they keep their fingers out of the upcoming WSVN redesign.
I do like the sound that goes with the Weather bump though. Fast forward to 14:14 minutes to see it
Click here to see a video from WHDH’s morning newscast and post your opinion in the comments (needs Windows Media Player)
Isn’t that the same “voice” that SVN uses?
Of course it’s the same voice… both stations are owned by Sunbeam Television so they’re going to have a lot in common.
And I agree, that’s a horrible morning open and talent open. I hope SVN doesn’t try some crap like that!
The voice-over guy is Scott Chapin he’s the voice for both WSVN and WHDH, and many other stations. Probably one of the top voice-overs in the US
they are clearly going for the TODAY show network look. i like it.
I like it. FYI, the voice is the same one who does WFLD Fox Chicago and many other fox stations
The new opens are meant to resemble the today show. That is the reason why WHDH did it in that style. The only problem is the bottom 2/3 graphics are blue ands don’t match the open,the anchor bump, and the regular bump in which are orange. The new opens use the 7 logo in a way I have never seen it been used at the end of the open. We’ll see if 7 revamps the afternoon opens. They probably will, but they will probably not be similar to the Today in New England ones.
It’s not hard to see they were going for the Today show look, but it still looks ugly. The Today Show open is much much nicer, with the glass-like effect. WHDH’s brush is just flat nothin there. Dark.
Bottom line for me, the abilities of some of their graphics designer people are not represented in this open.
And yes on the matching of orange open and blue graphics everywhere else.
As for the other opens, someone over at BTVN mentioned only “tightening” of the other opens, no changes in terms of graphics.
The 11pm open was shortened from “Live from Boston this is 7News at eleven, on the news station” to “Live from Boston this is 7news on the News station”.
Admin…you are right, the Today show open is much nicer. It does have more blue in it than 7’s. I live in Boston and know WHDH pretty well. There old Today in New England opens used to be orange as well, and they had bottom 2/3 to go with it. When they changed all the opens about 3 years ago they went with the same scheme for all newscasts.
As for the abreviated opens…I am not a big fan. I think they look rediculous, and ruin what Chris Crane once put together music wise for the longer opens…they are to quick. For 7 NEWS at 11, the leader of late night news in Boston since 1999 not to have be identified as 7 News at 11 in the open shows lack of identity. I would put “This is 7 NEWS at 11 on the news station” back in the open. All of the other newscasts have it. It just makes sense to me.
Off the topic…does anyone know when WSVN’s newsplex is being redone, and does anyone know if it is going to resemble WHDH.
By the way I wasn’t sure if you knew. All of the other opens were tightened about two months ago. However, all the opens accept the 11pm have “this is 7 news at noon, 4,5,6.”
Haven’t noticed the opens getting “tightened”. Interestingly they did no such thing with WSVN even though at 5pm WFOR already have their newscast often times while 7 is either still teasing or getting done with Judge Judy.
WSVN had different music in the mornings and then everything got standartized, but I do remember WHDH’s morning open with the coffee mugs and all.
Agree on the music with shortened opens, sound a bit cut and pasted.
WSVN plex. No idea anymore. They are building the parts for it right now, and word has it the anchor desk is done. From what I was told there will be a big blue railing with a logo in the middle of it like the WHDH plex. The anchor desk and news desk will look very similar or identical to WHDH as well.
We’ll just have to wait and see
A very good friend of mine who works for WSVN-7 has given me the inside scoop on the changes to be expected for SVN..First off the graphics package and theme music will be changed.Look for a similar redo like their sister station WHDH in Boston..also the new plex will not show the open newsroom. Right now where the circle 7 is with the flag will be replaced with a “7News Miami” logo..also they will have a breaking news desk as well as a new weather center and newsdesk, very similar to WHDH. I am bummed about them changing the opening theme music. Its so techno.!..I think they are making a big mistake changing the name from 7News to 7 News Miami..what about the rest of South Florida?
Doesn’t WSVN show the open newsroom now? If they are changing the 7 NEWS logo in the back then they have to show some of it. I don’t like the 7 NEWS Miami idea. They should just stay 7 NEWS like WHDH. Do you know if they are changing the entire music package, or just the package for the opens?
WSVN is not becoming 7News Miami, I don’t know where he’s getting his ideas from, but it’s not true.
The plex will look close to what WHDH does
I didn’t think it would become 7 NEWS Miami. It just doesn’t make sense. I can’t imagine the new opens looking like WHDH. WHDH uses the city scape in all of its opens. Something WSVN has never done, I think. WSVN would probably be better off just modifying the opens they have now, which I still really like. They have always been big with the spinning 7 concept. I think they should keep the same theme, it is not always good to change the theme every 4 years. WHDH has had there’s for 11 years now. It has been modified a bit, but it is very unique. WHDH will soon have a new anchor desk as well.
If you’ve noticed how WSVN had a background with some of the Miami skyscrapers, perticularly the one that gets lit in different colors, I think if they were to have any city scaping that would be it. Or something similar.
It’s not to hard to guess what direction the graphics would go. Or at least as far as the logo transitions are concerned and some of the backgrounds that get used a lot.
The current look for WSVN started with that dotted background that was first blue and part of their talent bump in 2000. Then the red started to crop up more and more in promos and teasers. And the shooting lower 3rd that looks like a comet thingy.
Then there was the huge 7 logo that they still use for next day teases. And the transition effect it has was applied to the now 7news open after the “the News station” rolls through and the circle 7 comes together.
But of course you never know 🙂
We’re getting a new anchor desk up here in Boston?? Nice!
And yes, I don’t like the new Today in New England opens either… very boring.. the rejoins are ok, but the “NEWS” wording is too far south of the 7 logo! I wish we could have some of the VERY TALENTED ‘SVN graphics people do our revamp…