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Local meadia weak online

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I was hopping around the net and found a report on the local media and their online presence. Their 2005 stats aren’t out for this market yet, but they do have the August- September 2004 stats.
And from the looks of it, the local tv media sux online as much as it does on the air.

Out of 1.041 people surveyed here’s where they get their news.

28.2% YAHOO.COM LOCAL
18.0% MSN LOCAL CHANNEL
17.8% AOL LOCAL CHANNEL
16.3% HERALD.COM
13.1% SUN-SENTINEL.COM

8.3% NBC6.NET/WTVJ.COM
5.7% WSVN.COM
5.5% LOCAL10.COM/WPLG.COM
4.7% CBS4.COM (WFOR-TV)

Apparently there is not much demand online for stupid news that waste your time. I’ve said it many times one can live without the local stations and still be in the loop with what’s going on.

Guess I should finish that guide on getting your news without TV.

The Media Audit
August- September 2004 (PDF reader needed)

3 COMMENTS

  1. I never look at the stations websites for news, not updated enough. I go to Yahoo, and I get “breaking news” emails from Cnn.com.

  2. Searching for local charities to whom I can give glassware, clothng, looseleaf covers, electric typewriter, other items. Can you provide listing?

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