The May sweeps aren’t over ’till Thursday evening but the local stations are abuzz about the results.
Word is WPLG has come on top 6 and 11pm with big numbers, 9+ ratings points big. The station is expected to beat all English AND Spanish stations for the top spot. Spanish stations have been beating English stations for a while so this is a great achievement for Channel 10.
If you have the breakdown by numbers feel free to drop it in the tip box
SunSentinel – WPLG Tops News Ratings Race
WPLG tops news ratings race
ABC affiliate gets boost from strong programming
By Tom Jicha
South Florida Sun-Sentinel TV/Radio Writer
Posted May 25 2007
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The May sweeps period was a grand slam for WPLG-Ch. 10. Miami-Fort Lauderdale’s ABC affiliate was the market’s most-watched station overall, leading the news pack at 6 and 11 p.m.
ABC’s prime-time lineup also came out on top. It was a case of ABC’s strength across the week, with series such as Grey’s Anatomy, Desperate Housewives, Dancing With the Stars and Lost, as opposed to the two-night jolt Fox’s American Idol provided to WSVN-Ch. 7, which finished second. The American Idol influence is illustrated by the impact it has on WSVN’s 10 p.m. newscast, which had a higher rating than any of its competitors, including WPLG, did at 11 p.m.
On Monday, WSVN news averaged a 4.7 rating (each point translates to just under 16,000 homes). On Tuesday, when Idol aired 8-9, leading into House, WSVN jumped up to 7.8. On Wednesday, with the Idol results show going directly into news, WSVN averaged 11.3. On Idol-less Thursday, it dipped to 5.5.
WPLG’s 6 p.m. news also got a big boost from Dr. Phil, which out-rates all the rival news programs between 5 and 6 p.m.
The telenovelas on WLTV-Ch. 23 had stronger prime-time Nielsens than any of the other English stations. WLTV also was runner-up to WPLG sign-on to sign-off and at 6 p.m. Spanish-language rival WSCV-Ch. 51 was second to WPLG at 11 p.m. with WLTV third and WTVJ-Ch. 6 and WFOR-Ch. 4 in a virtual deadheat.
In the 10 p.m. news battle between second-tier English stations, WSFL-Ch. 39 (owned by Sun-Sentinel parent Tribune Co.) finished ahead of WBFS-Ch. 33, but both were well behind Spanish-language WJAN-Ch. 41.
Tom Jicha can be reached at tjicha@sun-sentinel.com.
