update: FTV Live says Cesar Aldama who is the assistant news director at KYW, the CBS-owned affiliate in Philadelphia, is replacing Adrienne Roark
The suits at CBS really liked what WFOR news director Adrienne Roark, a.k.a. the @CBS4BossLady, did to turn the station around. The Dallas Observer is reporting Roark will soon be KTVT’s new News Director and Vice President.
Last month we told you Roark was the front-runner for the KTVT job after the previous ND (and former WFOR boss) left for the CBS duopoly in Los Angeles.
Since taking over the news director job at WFOR in 2007, Adrienne Roark has made the station more consumer oriented, emphasising so called “advocacy journalism” and giving a lot more attention to the I-Team. Most recently it was WFOR who broke the news Jackson Memorial Hospital, mired in budget cuts and huge layoffs, paid nearly $100,000 to a crisis/public relations firm. And just after the Haiti earthquake it was the WFOR team who uncovered information that Wyclef Jean used money from his charity Yele Haiti to pay himself.
and it doesn’t help that on twitter her newest follower is CBS11NEWS which is for dallas and forth worth.
actually, it was thesmokinggun.com that broke the YeleHaiti story…but thats ok…stations will say whatever and people believe them…
yaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaay… I can think of a jaunty tune from the Wizard of Oz we all can sing!
Hope the door hits her on her way out. Now if they could only find a way to get rid of the rest of the retarded management there.
I don’t understand what she did to “turn the station around”. It sucked when she arrived and is still 2nd to last in the pack.
WPLG is 2nd to last in english language my friend. Before the people meters WFOR was on top its game, and now since then WSVN and WFOR have competed for that spot going back and forth.
Maybe in ratings, but not revenue. WSVN was the top grossing english station last year @ about 89 mil. WPLG was not too far behind. Of course 23 has always been the top station in ratings overall.
Agreed. She did nothing but burn bridges, fire staff, and stab folks in the back. Good riddance!
And make the station one of the most watched, consistently going #1 and #2 with WSVN.
I appreciate most of your comments, but Oprah deserves most of the credit here LOL. Since WFOR snatch her from 10 their newscast viewers have grown but that was long before Roark got there.
I wonder if Tom Dorr will be throwing a party for her?
It’s back to WSVN-style sensationalism for WFOR. TO all the employees: was WFOR better off as a tabloid, or the other way around?
Unfortunately her claim to fame at WFOR will be for all of the terminations she had to carry-out for the spineless Tom Doer.
Now as for her current management team; Bourne good-bye, Merlo good-bye, Damas better be prepared to kiss some major ass, Game you better pucker up too, Rodriguez demotion, Fernandez safe.
I agree with testing 1,2,3. That assistant news director and managing editor better prepare to hit the unemployment line.
First, his name is Doerr. It’s amazing people who claim to know so much about what’s happening don’t know that. Can’t get a simple fact straight. Second, anyone who knows Aldama knows he wasn’t a fan of the tabloid stuff. Third, As for blowing up the management team, remember Bosslady is not leaving because CBS was unhappy with her. She’s being promoted to a bigger station with a Vice President title because CBS was impressed with the job she did at 4. Part of that is the managers she put in place, or kept there, and the direction the news department is headed. Aldama knows many of them and what they’ve done.
All you have to do is read the trade papers to know why people at CBS were fired, and that includes 4. People who blame a single person, like Doerr or Roark, are ignorant of the business reality that hit virtually every media company in town and media companies nationwide.
As for Testing, test your brain. It’s likely you work at 4 and have performance issues, one of those pitiful folks who can’t get it done, can’t communicate with their boss, and can’t find the guts to do anything but whine anonymously to the blogs. As a public relations professional who has relationships with all the TV news operations in the South Florida market, I know the people at 4 to be scrappy and competent.
People will miss Roark, but Aldama will do a great job.
So I was off by an “R”, big deal. As for my position I am very happy and my performance has been rated as 4’s in my reviews so clearly my bosses enjoy my work too.
What I won’t stand for is all the BS that has been allowed to run rampant in the past year and everyone actually thinking they are going a “GREAT JOB”, that’s a joke.
In the event WFOR didn’t have the Super Bowl things would have been completely different.
Don’t fool yourself in thinking it is your “news” product that brought in the revenue for the station, it wasn’t, it was your sports department responsible for all of that needed income.
For the real truth on the management staff, here it is and try not to choke because it’s not bragging when it’s true… How can key players end their day before the news has started and/or off the air, how do you post afterwards? (I guess you don’t post with your night team on how to better further your stories or how to best carry over a story or what your competition did).
Why do they put themselves first, isn’t the idea to boost workers morale? Instead they put their vacation & holiday requests first then could care less on what they do for everyone else. Why is it that there is no accountability, case in point during your week-long live remote broadcasts for the Super Bowl, the wind was killing the mics and nothing was done for the entire week which is poor execution of a plan since you are in the broadcast industry and hearing what is being said is critical. But instead, an e-mail was sent out praising everyone for all of their hard work when no one in the management staff could recognize the simple audio issue which viewers did and even called in to complain about the situation.
That’s just some of the BS that goes on, and “clueless” I’m so much closer than you think that it’s scary that none of them can see me!
As for Roark, yes she did a good job, she had to come in during a major transition and did what was asked of her. So yes she is being recognized and being promoted with her move but you can bet she will be asked to do the same in in Big D.
You called it! Let the changes begin.
Prove it GPalmbeach 87 and all of you who claim WFOR is neck and neck with WSVN. Post February 2010 Nielsen sweeps and May 2010 Nielsen sweeps. Prove it. It’s easy to make a statment such as “WFOR IS #1.” But I want to see proof!
Oops. I mean May 2009. In fact. Post February 2009, May 2009, November 2009, and February 2010 Nielsen Ratings. Let’s compare. WFOR is neck and neck with WSVN? Prove it!
Actually they were, but that was long before Roark got there. That was under the leadership of Shannon High. WFOR’s ratings were at one point on the level of talk radio.