B&C did a profile on West Palm Beach TV market noting that weather in hurricane alley is a big draw for viewers.
WPBF’s VP/GM Viki Regan points out that her station begins “every news segment with weather”… and also has two meteorologists delivering said segment, or at least they used to. Never understood the point of that but not complaining any time Felicia Rodriguez is on count us on watching.
The article also contains some interesting stats. Like WFLX getting an 8.2 rating in February!
If I remember correct FOX29 was getting not much love from local viewers, even with American Idol on, when Adelphia had WSVN in the channel lineup pretty much all the way up to West Palm Beach. But now that they’ve been removed viewers have tuned WFLX like good little lambs.
Also, even though the two markets are as close as butt cheeks WPB TV stations had just $145.3 million in ad dollars to Miami/Ft. Lauderdale’s $500+ million! For some reason I though having some of the richest residents in the country, coupled Wellington’s yearly equestrian happenings and such doesn’t always translate in mega ad bucks. They probably don’t watch TV anyways
The good news seem to be that stations aren’t drastically affected by the real estate market which according to some is yet to reach the bottom.
With cable companies trying to get as much bandwidth as possible to make room for HD channels, it’s no surprise that they’d be looking to boot duplicate and/or non-mandatory content.
Sometimes in football season wflx and wsvn should different fox football games … that will be missed…