Just saw this video today. It’s an ad that ran on UK’s Channel 4 on May 29th. A live ad. As in the action happening live on TV.
A dozen skydivers jumped out of an airplane and had to spell Honda by forming each letter while falling toward Earth within a 3 minute time limit. The ad is part of Honda’s UK campaign “Difficult is Worth Doing”.
oh yeah, I read about that over on Wikinews…but this is the first time I actually got to see it. Waaaaay cool.