Trade rag Broadcasting and Cable recently profiled the Miami TV market and how in a year we’ve dropped two 5pm newscasts in favor of entertainment. But we already knew about that.
What some of you may not know however is that the local tv stations took $549.3 million in advertising in 2007 and even though the Miami market ranks 16th in the nation in terms of audience size, we rank seventh in revenue!
And who siphoned off the most ad dollars? WSVN, swallowing $100.2 million in 2006, that’s a little over 18% market share! And CBS4, NBC6 and WPLG following with WFOR having around 14.3% of the ad market in previous years. Those big bashes 7 throws for their advertisers aren’t hurting but having the best demo (18-34 year olds) in town helps, especially!
B&C –
MIAMI: Thrive at Five
Nice…and WSVN doesn’t even have a Christmas party for it’s employees….With the amount of revenue they make a year, it’s a disgrace and an embarrasment…No wonder 85% of the people who work there are miserable.