They say people tune in to local newscasts to get their weather and traffic information, that’s why you see weather and traffic reports every X minutes during morning newscasts.
But now Microsoft has given everyone another reason to tune in the internet for instant traffic information before heading out than wait for the traffic reports on TV.
The new technology called Clearflow integrates into the traffic reporting of Microsoft’s Live Maps service (maps.live.com) and will help drivers to avoid long traffic jams by directing them to not only major highways but also side streets using artificial intelligence algorithms and traffic data.
Microsoft worked on Clearflow for nearly 5 years creating the artificial intelligence algorithms from scratch and integrating traffic conditions data from road censors, weather information, even taking into account if there’s a big sports game in town.
Clearflow launches today in 75 cities