I saw the promo today for the new 4pm newscast on 7. Not surprisingly it’s called ‘7News First At 4’ and as previously mentioned on this blog it will be a half-hour newscast followed by ‘Geraldo At Large’. They doesn’t tell us what day in September they’ll debut or who will anchor it. And unlike the 5pm newscast, ‘First at 4’ will have traffic reports according to the promo.
I wonder if they are renaming the 5pm newscast to something else the way they did with the 11pm when it used to be ‘7 at 11’ before the red graphics makeover!?!
I think First at 4 should have been a whole hour newscast though, ‘Geraldo’ is useless. And they maybe should add news at 7pm when most all people are actually home by that time and not stuck in traffic.
Video after the jump
this promo is similar to the one here in boston with the echo voice over!!!
Cool promo,
I love the line=”The station that reinvented TV news”
I like the promo, but admin. don’t you think we have enogh 7newscasts in a day, it’s true they’re the “The News Station” Geraldo sucks and 7 should make first @ 4 one hour long, maybe they’ll unveil new graphics by then, who knows!
Frank I am sure the people working the 7 newscasts share your opinion 😀
I was speaking in terms of getting the news to people, which this 4pm newscast aims to do and there are more people at home at 7pm than there are at 4pm.
Of course there’s always the internet…
the internet really doesnt apply to 7 though. I would have to say CBS4 has the best site in Miami, as CBS2 has the best in chicago
If I remember correctly, and if you listen carefully to the music, It sounds like the theme music that was used for a short time back in ’97.
Jesse good ear!
I was wondering why the music sounded so familiar and could not pin it down.
97 was when they had the tube/pipe-like open debuted, but then the background looked like something flying in space at high speed . And the rejoin bump special effect sounds were something like you’d hear on the Speed channel. Very strange yet cool 🙂
Then in 1998 they changed the background to the blue lines and also changed the music to what was on before the all-red graphics appeared
I even have a video somewhere but can’t find it,
DUDE THAT KICKED ASS!
WHDH originally had a half hour 4pm newscast and later expanded to an hour. I’m sure WSVN will eventually do the same. They should get rid of there 6:30pm news and put Geraldo after 7 NEWS at 6.
I really liked that theme music and was angry they changed it to something I think is bland and slower.
@Newsguy: I like that idea of placing Geraldo at 6:30. It would compliment Inside Edition and Deco well going from serious news into entertainment!
Like him or not, Geraldo’s show has improved ratings at most stations. He works for me at 430 or 630. Suddenly its back to the future in South Florida. When I was a wee landlord, an hour of M*A*S*H preceeded The Ralph Renick Report. If memory serves me right it was WPLG that started the 530 news.
How many CARMELs ON THE CASE or HELP ME HOWARD or BELKYS GOES BONKERS can pad the newscasts? Less is more.
Geraldo sux. I am almost sure he’ll be a goner if their 5pm lead-in is weak, and especially if WTVJ starts to make gains
who will anchor?
This idea was a ratings disaster for WTVJ … but let’s see how this works for WSVN. Could it beat Oprah? Probably not … Will Geraldo beat Oprah? DEFINITELY not.
hey, by any chance (sorry to hijack, admin) does anybody happen to know the name of the main font 7 uses? the one they used in this promo for “First at 4:00”? (i noticed WB39 used it in their hurricane readiness promo today)
post hijacker I beat you to it – http://www.exigi.com/fltv/?p=694 🙂
thanks! over time, you’ve gathered SO much info on this site i don’t know if it’s a good thing or a bad thing… 🙂
let’s get a file of the 97 music! we want to listen!!
the font is called Quick Express and easily downloadable. Just remember to type in ALL CAPS with that font. I use it all the time for a variety of things.
I love it! Yeah the WSVN Promo team never disappoints. They are the hardest working promo team in town! (And I don’t work there)
I’m kind of dissapointed. I thought they’d do something like the current hurricane promo. Now that pormo was badass and it would give us something to look forward to if they’re making a new graphics package.
what are they going to do with judge judy ? shes gonna be dropped ?
I beleive that WPLG picked up the series if i remeber reading it right..
Judge Judy moves to 4pm on WPLG
I noticed that in the promo, they claim to be making history by creating a 4pm newscast, but NBC 6 has already made a poke at that around 2000 – 2001 with their own short-lived hour-long ‘NBC 6 News at Four’ then co-anchored by Kelly Craig, Michael Williams (before he went network) and I think Trina Robinson.
The only thing historic about this 4pm show is that it will be the first time WSVN tries it.
Chris mentioned the most recent attempt by WTVJ, but WTVJ also tried it once before that, as did WCIX.
Excuse me, I think Chris was referring to the 1st WTVJ attempt.