(via LostRemote) NYTimes reporting MSNBC have budgeted $1 million to advertise Countdown, Live & Direct and Scarborough Country on the web only. On Wednesday Slate.com, Washingtonpost.com and Newsweek.com will only serve advertising for MSNBC the whole day.
They’ll go a bit more advanced and use Google AdWords to buy keywords for “viral video” that will show up during Google searches. Although I’m not really sure people searching for “viral video” would think of MSNBC first.
NYTimes
To Promote a Cable Network, a Plan to Inundate the Internet
