Like not being viewed in mass numbers anymore ie not being THE mass media anymore. Impossible? According ot the investment bank Veronis Shuler the ratio of time people spent watching tv vs time they spent on the Internet was 8:1 in the year 2000. Today, it’s down to 4:1. And I suspect it’s even “worse” for 18-34 demographic tv stations like to chase. I know in our house, one of us never watches the local news, and the other does only rarely, and that would be me, and when I do watch local news it’s on fast forward using my DVR. Skipping ads and anything else I don’t care for, getting to what I want to see, and switching the channel just as fast. I work on my PC, I talk on it (Skype r0x), and get my news with it as well.
Judging by local stations’ websites if they don’t adapt fast, and quit this copy-pasting of Associated Press articles that can be found everywhere else, there’s not much for people to see. Unless they want to read about the boat fire that happened on some distant beach 8 hours ago.
DigitalDelivarence.com
Speech to the Broadcast Education Association at NAB
